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ELyte EVO

EVO Launch Identity & Campaign

ELyte EVO

EVO Launch Identity & Campaign

Overview

I help brands become more recognisable, consistent and usable in the real world. That includes visual identity, colour systems, typography, logo usage, design rules, tone of voice and practical guidelines that teams can actually use across packaging, web, social, retail, OOH and internal comms.

Overview

I help brands become more recognisable, consistent and usable in the real world. That includes visual identity, colour systems, typography, logo usage, design rules, tone of voice and practical guidelines that teams can actually use across packaging, web, social, retail, OOH and internal comms.

Overview

Impact

I help brands become more recognisable, consistent and usable in the real world. That includes visual identity, colour systems, typography, logo usage, design rules, tone of voice and practical guidelines that teams can actually use across packaging, web, social, retail, OOH and internal comms.

Impact

I help brands become more recognisable, consistent and usable in the real world. That includes visual identity, colour systems, typography, logo usage, design rules, tone of voice and practical guidelines that teams can actually use across packaging, web, social, retail, OOH and internal comms.

Impact

Client

Whyte Bikes

Category

EVO Launch Identity & Campaign

Role

Creative & Art Director, Design Lead

Year

2024

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Copyright © 2026 Sam James Design

Copyright © 2026 Sam James Design

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