Task
Develop a distinctive brand identity and messaging system for an innovative startup offering self-service paddleboard rentals, clearly communicating its sustainability mission while resonating with councils, investors and consumers.
Approach
Strategic brand development
Defined brand positioning, tone of voice and narrative, translating Suptainable’s sustainability mission into a clear, engaging and commercially viable brand story. Created comprehensive brand guidelines to ensure consistency across all touchpoints.
Visual identity and art direction
Designed a cohesive visual identity that balanced eco-conscious values with a modern, adventurous aesthetic. Led the art direction across digital, physical and product applications to ensure clarity, credibility and impact.
Copywriting and messaging
Wrote concise, persuasive copy across website content, investor decks, digital ads and social channels. All messaging was optimised for clarity, SEO and conversion, while maintaining a confident and approachable brand voice.
Product and digital experience design
Designed a custom paddleboard and wetsuit range aligned to the brand’s visual and functional ethos. Led the homepage UX and UI design, creating a streamlined, conversion-focused experience that guided users from awareness to sign-up.
Result
Brand and stakeholder impact
Built strong investor confidence through a clear, compelling brand narrative and pitch materials
Supported positive council engagement through mission-led messaging and responsible product design
Engagement and growth
Developed a conversion-led website and UX designed to support customer sign-ups
Created a digital messaging framework optimised to drive awareness and future demand
Market positioning
Positioned Suptainable as a credible, future-facing brand within eco-conscious outdoor experiences
Delivered a cohesive brand system spanning identity, product, digital and marketing touchpoints
These outcomes demonstrate how strategic brand thinking, hands-on design and persuasive storytelling can build trust, align stakeholders and prepare early-stage brands for market entry.
Client
Supstainable
Category
Brand Identity & Strategy
Role
Creative Director & Design Lead
Year
2024
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