Task
Create a distinctive brand identity and messaging system for Suptainable, a self-service paddleboard rental startup, with the aim of turning a sustainability-led concept into a credible and commercially compelling brand for both investors and consumers.
Approach
Define the brand positioning, tone of voice and narrative, translating Suptainable’s sustainability mission into a clear and compelling brand story. Create a cohesive visual identity and supporting brand guidelines to ensure consistency across key touchpoints, while writing copy for the website, investor deck, digital ads and social channels. Extend the brand into product and digital experience through the design of a custom paddleboard and wetsuit range, alongside homepage UX and UI designed to create a clearer, more engaging and conversion-focused route to sign-up.
Result
Deliver a joined-up brand system spanning identity, messaging, product and digital touchpoints, helping position Suptainable as a credible and future-facing startup within eco-conscious outdoor experiences. Create a clearer narrative for investor-facing materials and a more cohesive digital experience designed to support awareness, engagement and long-term growth. The work turned a strong idea into a more investable, customer-facing proposition with greater clarity and commercial potential.
Client
Supstainable
Category
Brand Identity & Strategy
Role
Creative Director & Design Lead
Year
2024
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